55 | Travelmation

Travelmation
2022 sales: $115 million
Previous ranking: Not ranked
Employees: Did not disclose

1180 N. Federal Highway 903
Fort Lauderdale, FL 33304
Phone: (954) 247-4064
Website

Executives

PRESIDENT/FOUNDER: Adam Duckworth
VP, AGENT ENGAGEMENT: Michelle Bork
VP, INNOVATION & STRATEGY: Alston Causey
VP, DEVELOPMENT: Tim Elrod
VP, ADMINISTRATION & FINANCE: Kristina Cooper

Company facts

* Owned by Adam Duckworth.

* Sells directly to consumers; independent agent model.

* Works with 1,300 independent contractors.

* Sales: 87% leisure, 4% business, 9% other.

* A member of Travel Leaders Network.

2022 Developments

* Changed branding, with new logo and slogan.

* Expanded land product.

* Focused on resurging partnership with cruise industry.

* Developed media relations and technology strategy

* Implemented "Get Out There" social strategy, imploring people to get off their couches and to explore the world.

Looking ahead

* Expanding media strategy, broadening public relations.

* Increasing brand awareness with grass-roots strategy.

* Growing annual retreat from 600 advisors in 2023 to almost 1,000 in 2024.

* Seeing a record surge in cruising and unprecedented hiring of new IC travel agents. 

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