Princess Cruises

Agents and cruisers still love "The Love Boat," but the line's current marketing message is "Come Back New." The 18-ship line has focused on China lately and sent the new Majestic Princess to Shanghai. Aboard the Caribbean Princess, the line's new OceanMedallion technology is in use shipwide. A personal digital device developed by parent Carnival Corp., the disc has yet to spread to other ships.

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