Columnist Doug Lansky, left, and host Rebecca Tobin, talk destination marketing organizations, "unbalanced" tourism and Apple's Newton product on this episode of the Folo by Travel Weekly podcast.
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This month we've premiered a video op-ed column by writer and speaker Doug Lansky under the banner "ReThinking Tourism," and the title pretty much says it all - Doug's taking a fresh and humorous look at travel to see how we can rethink tourism and improve the experience, both for the industry and for visitors themselves.
His debut column is titled "The Biggest Problem with Tourism," and Lansky and host Rebecca Tobin tackle it on this episode. Is tourism well marketed but not well managed? And we introduce a new phrase: "unbalanced tourism" instead of overtourism. If tourism is out of balance, how can we adjust it to make locals and visitors happy?
Episode sponsor:
This podcast is sponsored by Windstar Cruises
Related links:
Doug Lansky's ReThinking Tourism debut: The biggest problem with tourism
The evolution of DMOs: From marketing to managing
From the Window Seat column: Resets in Hawaii and Jamaica
Doug Lansky's YouTube channel